Golden Rama
Client Overview
Golden Rama is a renowned travel and tour company in Indonesia, offering comprehensive travel solutions ranging from domestic and international holiday packages to corporate travel services. With a strong reputation for quality and customer-centric services, Golden Rama is a leader in the travel industry. Mataya Communications partnered with Golden Rama to enhance its brand visibility and strengthen its position as the go-to travel partner for Indonesian travellers.
Objective
Our objective was to support Golden Rama in implementing strategic PR and communication activities to showcase their expertise in providing exceptional travel experiences. This included promoting their unique holiday packages, travel deals, and exclusive services to a wider audience while reinforcing trust and loyalty among their customers.
Implementation
The Mataya Communications team developed a tailored PR strategy for Golden Rama, focusing on enhancing brand visibility and strengthening market positioning. We organized a press conference and media gathering to spotlight their latest offerings and foster direct engagement with top-tier media.
Through press release dissemination, we ensured their key messages reached a broad audience, highlighting exclusive travel packages and customer-centric services. Our media relations efforts secured feature articles and in-depth coverage, emphasizing Golden Rama’s leadership in the travel industry and adaptability to evolving trends.
Additionally, we executed storytelling campaigns to showcase their role in creating exceptional travel experiences, reinforcing trust and appeal among travellers. These initiatives positioned Golden Rama as a trusted, innovative leader in Indonesia’s travel sector.
Results
The various PR initiatives generated extensive media exposure, positioning Golden Rama as a trusted name in travel services. Through impactful communication strategies, the brand gained increased recognition among travellers and stakeholders. This contributed to a significant boost in customer engagement and strengthened Golden Rama’s market presence in Indonesia’s competitive travel industry.
