JAECOO
Client Overview
JAECOO is a premium SUV brand under Chery International, committed to redefining driving experiences through innovation and sustainability. With a focus on combining advanced technology and sophisticated design, JAECOO is making its mark in Indonesia’s competitive automotive market. Mataya Communications is collaborating with JAECOO to deliver strategic PR initiatives that establish its presence and highlight its premium offerings, positioning the brand as a leader in the SUV segment.
Objective
The objective is to support Chery Indonesia in implementing strategic PR and communication activities to highlight their New Energy Campaign through JAECOO’s brand. The focus includes increasing awareness of Chery’s EV innovations, fostering stakeholder engagement, and promoting sustainable mobility solutions to accelerate EV adoption in Indonesia.
Implementation
The Mataya Communications team developed a strategic PR approach to establish JAECOO in Indonesia’s competitive automotive market. We organized comprehensive PR approach to introduce the brand and its innovative offerings, securing extensive media coverage through press releases and targeted media relations.
We will also foster partnerships with universities, think tanks, and communities to align with JAECOO’s vision of innovation and sustainability. Through storytelling campaigns, digital initiatives, and public engagement programs, we highlighted JAECOO’s premium features and commitment to redefining SUV experiences, positioning it as a distinguished player in Indonesia’s automotive landscape.
Results
The ongoing efforts aim to generate extensive media coverage, build public awareness, and strengthen JAECOO’s leadership in the sustainable automotive sector. Through continuous engagement and strategic communication, JAECOO is poised to become a key influencer in advancing sustainable mobility in Indonesia.
