Client Overview
Muslim Pro is a global faith-based digital platform serving millions of users across more than 100 countries. As one of its most engaged and strategically important markets, Indonesia plays a central role not only in user scale, but also in shaping content, community engagement, and long-term growth direction.
For Ramadan 2026, Muslim Pro introduced Ramadan Re:Charge — an initiative designed to reposition Ramadan as a journey of presence, intention, and sustainable faith. Our role was to translate this philosophy into a media engagement strategy that balanced spiritual storytelling with business credibility in Indonesia.
Objective
The objective was to design and execute a media gathering that went beyond campaign amplification.
Rather than positioning the session as a product launch, we strategically framed it as a reflective briefing — reinforcing Muslim Pro’s identity as a long-term faith companion, while simultaneously strengthening its positioning as a mature, forward-looking digital platform with strong business fundamentals in Indonesia.
The goal was clear: build trust-driven narratives while opening space for business conversations relevant to Indonesia’s evolving media landscape.
Implementation
We developed a PR approach that aligned faith-driven messaging with corporate positioning. The media gathering was structured to:
- Reinforce Ramadan Re:Charge as a values-based ecosystem, not a seasonal campaign
- Emphasize Indonesia’s role as a core and highly engaged market
- Create space for open dialogue on business growth, innovation, and long-term expansion
The session featured insights from Muslim Pro’s global leadership and local PR representative, followed by an interactive Q&A and doorstop interviews.
Our strategy ensured that key narratives — sustained faith over perfection, Indonesia as a strategic growth market, and Muslim Pro’s evolution beyond a religious utility app — were clearly articulated and consistently delivered.
Media outreach extended beyond event attendees, enabling continued coverage post-event and maintaining narrative momentum.
Results
The engagement generated 52 media coverages across national business, technology, and lifestyle outlets, including exclusive and print features. Sentiment was overwhelmingly positive, with strong editorial interest in Muslim Pro’s long-term business prospects in Indonesia.
Notably, media discussions expanded organically beyond the Ramadan campaign — exploring data privacy awareness, AI-driven features, and the platform’s future growth trajectory. This shift reflects successful narrative positioning: from campaign visibility toward corporate credibility.
The outcome demonstrates how strategic communication can transform a media gathering into a platform for strengthening market perception, reinforcing stakeholder trust, and positioning a global brand meaningfully within Indonesia’s evolving digital and faith ecosystem.
