Syngenta Indonesia
Client Overview
Syngenta is a leading global agriculture company dedicated to advancing sustainable farming through innovative crop solutions. In Indonesia, Syngenta focuses on empowering farmers to enhance productivity and sustainability while addressing food security challenges. Mataya Communications partnered with Syngenta to amplify their visibility and highlight key initiatives, including promoting sustainable farming practices and supporting the prosperity of growers across Indonesia.
Objective
Our objective was to support Syngenta in implementing strategic communication and media engagement activities that align with their mission of driving agricultural productivity and sustainability. This involved showcasing Syngenta's contributions to food security, promoting good agricultural practices, and fostering meaningful connections with stakeholders, media, and the farming community in Indonesia.
Implementation
The Mataya Communications team delivered comprehensive PR support, including organizing a press conference and distributing key narratives through press releases. By leveraging targeted media outreach and impactful storytelling, we positioned Syngenta as a thought leader in sustainable agriculture, while effectively amplifying their efforts to empower farmers and contribute to Indonesia's agricultural growth.
Results
Our efforts generated significant media coverage, solidifying Syngenta’s reputation as a key player in Indonesia’s agricultural sector. The strategic communication approach not only increased awareness of Syngenta's initiatives but also fostered trust and engagement with farmers, stakeholders, and the general public. These achievements align with Syngenta's commitment to advancing agricultural sustainability and supporting economic development in Indonesia.
