Product recalls are tough on businesses. They disrupt operations, incur substantial costs, and, crucially, damage brand trust. On top of that, with social media, bad news spreads quickly these days, making it even harder to protect your brand’s reputation. This article provides a structured approach to rebuilding trust after a product recall. We’ll guide you …

Rebuilding Trust After Product Recall Crisis: A Communication Plan for Recovery and Resilience Read More »

Crises don’t discriminate. Any brand or company, big or small, corporate or startup, can find itself facing unexpected turns. While some companies struggled, others managed these situations effectively. In this article, you’ll see examples of how different organizations navigated difficult times, and perhaps a pattern that led to a positive comeback. Product and Safety Issue …

Lesson Learned: How 9 Brands Come Out of Crisis Stronger (and Some, Weaker) Read More »