Consider this: 90% of customers read online reviews before even visiting a business, according to Oberlo. This statistic underscores the significant impact of online sentiment, particularly as expressed in reviews, on a customer’s initial consideration of a brand. Brand sentiment, which reflects the feelings and attitudes associated with your brand, and public perception, the broader …

Understanding Public Perception Beyond Your Customers: Tools & Techniques Read More »

What defines modern PR? Conventional public relations (PR) often functioned as a reactive mechanism, usually and primarily focused on securing media placements through press releases. In contrast, modern PR operates as a proactive, audience-centric strategy. Information dissemination has evolved; audiences now consume content through diverse digital channels, demanding instant access. Modern PR addresses this shift …

Decoding Modern PR: What It Means for Your Brand Today Read More »

A 2022 Edelman survey found that about two-thirds of consumers need to trust a brand before buying. Moreover, Statista’s 2023 data shows digital ad spending climbing higher each year. People have to recognize your brand and feel confident in it to share their email or swipe their card to make a purchase. Brand awareness lays …

Strategies to Build Brand Awareness While Capturing Initial Leads Read More »

Gen Z is canceling the curated image. A recent CNBC report shows that nearly 70% of Gen Z distrust brands that over-polish their messaging or push too hard for a sale. So, who is Gen Z? This generation, born roughly between the late 1990s and early 2010s, stands apart. They’re digital natives through and through. …

Why Gen Z Rejects “Perfect” Brand Narratives & Loves Messy Authenticity in PR Read More »

In public relations (PR), transparency means openly sharing information, being truthful and accountable, and avoiding hidden motives or misleading practices. It’s a powerful way to build stakeholder trust and strengthen relationships with audiences, especially in today’s digital environment where openness is often expected. Research shows just how paramount transparency in public relations is for fostering …

Transparency in PR: Can Transparency Hurt Your Brand? Read More »