Mataya | Boutique PR & Communications Consulting in Jakarta | PR Agency

Day: March 1, 2025

How to Use Brand Mentions to Optimize Your Marketing Campaign

How to Use Brand Mentions to Optimize Your Marketing Campaign

A brand mention, at its core, is any online reference to your company, product, or service. Why does it matter? Because these mentions represent the raw data of public perception or your customer base. They provide a direct window into how your brand is perceived in the market.  For marketing and modern PR campaigns, brand …

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crafting brand activation ideas for healthcare brands

5 Brand Activation Ideas For Healthcare Industry + Real Cases

Brand activation is a marketing move to drive consumer action and brand engagement through experiential experiences.  When you hear “brand activation,” you might picture a flashy event or a social media blitz. While those can certainly be components, the core of successful brand activation runs on crafting experiences that get your audiences to engage, sparking …

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