Mataya | Boutique PR & Communications Consulting in Jakarta | PR Agency
Gen Z is canceling the curated image. A recent CNBC report shows that nearly 70% of Gen Z distrust brands that over-polish their messaging or push too hard for a sale. So, who is Gen Z? This generation, born roughly between the late 1990s and early 2010s, stands apart. They’re digital natives through and through. …
Why Gen Z Rejects “Perfect” Brand Narratives & Loves Messy Authenticity in PR Read More »
In public relations (PR), transparency means openly sharing information, being truthful and accountable, and avoiding hidden motives or misleading practices. It’s a powerful way to build stakeholder trust and strengthen relationships with audiences, especially in today’s digital environment where openness is often expected. Research shows just how paramount transparency in public relations is for fostering …
Transparency in PR: Can Transparency Hurt Your Brand? Read More »
Mataya, a boutique PR & Communications agency in Jakarta, Indonesia, offers one-stop strategic communication. We bridge traditional and digital PR, from media relations to digital activation and crisis management, crafting impactful communication strategies.
Treasury Tower Lt. 7 Unit F, District 8 Lot 28 SCBD Jl. Jend. Sudirman Kav. 52-53 Kebayoran Baru Jakarta Selatan 12190
