Mataya | Boutique PR & Communications Consulting in Jakarta | PR Agency

Day: February 21, 2025

Achieving Impactful Press Conferences in a Hybrid World

Achieving Impactful Press Conferences in a Hybrid World

News today spreads ten times faster than it used to, thanks to social media and the shift toward digital-first communication. A 2022 Markletic report found that while 57% of attendees still prefer the in-person experience of a hybrid conference as its public relations (PR) tactic, a substantial 44% join virtually. For small and medium-sized businesses …

Achieving Impactful Press Conferences in a Hybrid World Read More »

B2B Influencer marketing playbook for PR practitioners

Your B2B Influencer Playbook for Niche Market Growth

The B2B marketing world now relies heavily on B2B influencer marketing partnerships for growth. Global B2B e-commerce hit $18.67 trillion in 2023, and it’s set to grow even more. This shows just how vital new marketing methods are.  At the same time, influencer marketing is expanding rapidly, expected to reach $22.2 billion by 2025. This …

Your B2B Influencer Playbook for Niche Market Growth Read More »