Mataya | Boutique PR & Communications Consulting in Jakarta | PR Agency

Doma Studio

crafting brand activation ideas for healthcare brands

5 Brand Activation Ideas For Healthcare Industry + Real Cases

Brand activation is a marketing move to drive consumer action and brand engagement through experiential experiences.  When you hear “brand activation,” you might picture a flashy event or a social media blitz. While those can certainly be components, the core of successful brand activation runs on crafting experiences that get your audiences to engage, sparking …

5 Brand Activation Ideas For Healthcare Industry + Real Cases Read More »

Achieving Impactful Press Conferences in a Hybrid World

Achieving Impactful Press Conferences in a Hybrid World

News today spreads ten times faster than it used to, thanks to social media and the shift toward digital-first communication. A 2022 Markletic report found that while 57% of attendees still prefer the in-person experience of a hybrid conference as its public relations (PR) tactic, a substantial 44% join virtually. For small and medium-sized businesses …

Achieving Impactful Press Conferences in a Hybrid World Read More »

B2B Influencer marketing playbook for PR practitioners

Your B2B Influencer Playbook for Niche Market Growth

The B2B marketing world now relies heavily on B2B influencer marketing partnerships for growth. Global B2B e-commerce hit $18.67 trillion in 2023, and it’s set to grow even more. This shows just how vital new marketing methods are.  At the same time, influencer marketing is expanding rapidly, expected to reach $22.2 billion by 2025. This …

Your B2B Influencer Playbook for Niche Market Growth Read More »

illustration of micro influencer, as part of influencer marketing campaign

21 PR Campaigns That Involve Micro Influencers to Get Inspired

1. Tokopedia #MulaiAjaDulu Campaign (Indonesia) Tokopedia launched the #MulaiAjaDulu campaign to empower small and medium-sized enterprises (SMEs) in Indonesia, encouraging them to start selling online. The campaign leveraged micro-influencers from various niches, such as lifestyle, food, beauty, and fashion, to spread the message.  These influencers showcased local products on Tokopedia and shared success stories of …

21 PR Campaigns That Involve Micro Influencers to Get Inspired Read More »

Multi-platform Social Media Presence, Why Brands Shouldn’t Stick to Just One Platform

Multi-platform Social Media Presence, Why Brands Shouldn’t Stick to Just One Platform

Based on Statista report this year, with over 5.2 billion people using social media globally, the landscape is more fragmented than ever before. It’s clear that consumers aren’t confined to just one platform—they’re hopping between TikTok, Instagram, Facebook, LinkedIn, and many more. This presents a huge opportunity for brands to tap into diverse audiences, but …

Multi-platform Social Media Presence, Why Brands Shouldn’t Stick to Just One Platform Read More »

Rebuilding Trust After Product Recall Crisis- A Communication Plan for Recovery and Resilience

Rebuilding Trust After Product Recall Crisis: A Communication Plan for Recovery and Resilience

Product recall crisis is tough on businesses. They disrupt operations, incur substantial costs, and, crucially, damage brand trust. On top of that, with social media, bad news spreads quickly these days, making it even harder to protect your brand’s reputation. This article provides a structured approach to rebuilding trust after a product recall. We’ll guide …

Rebuilding Trust After Product Recall Crisis: A Communication Plan for Recovery and Resilience Read More »

Lesson Learned- How 9 Brands Come Out of Crisis Stronger (and Some, Weaker)

Lesson Learned: How 9 Brands Come Out of Crisis Stronger (and Some, Weaker)

Crises don’t discriminate. Any brand or company, big or small, corporate or startup, can find itself facing unexpected turns. While some companies struggled, others managed these situations effectively. In this article, you’ll see examples of how different organizations navigated difficult times, and perhaps a pattern that led to a positive comeback. Product and Safety Issue …

Lesson Learned: How 9 Brands Come Out of Crisis Stronger (and Some, Weaker) Read More »

How to time your media deadline effectively

Timing Your Media Deadlines The Right Way: What You Need to Know

Media deadlines are a make-or-break factor in the success of your PR efforts. When you hit them, your brand gets the spotlight it deserves. But when you miss them? Opportunities slip through your fingers, media relationships suffer, and your brand visibility takes a hit. According to a study by PR Newswire, nearly 80% of journalists …

Timing Your Media Deadlines The Right Way: What You Need to Know Read More »

Turning Journalists into Brand Advocates- Long-Term Relationship Building

Turning Journalists into Brand Advocates: Long-Term Relationship Building

Building strong relationships with journalists is a cornerstone of effective PR, but it’s often misunderstood. While some brands invest in brand journalism—creating their own content in a journalistic style—this article explores a different, equally powerful (and organic!) strategy: turning independent journalists into long-term brand advocates. Unlike brand-produced content, journalists bring an independent voice and credibility …

Turning Journalists into Brand Advocates: Long-Term Relationship Building Read More »

7 Pilar Manajemen Krisis & Kunci Keberhasilannya (Dengan Contoh Nyata)

7 Pilar Manajemen Krisis & Kunci Keberhasilannya (Dengan Contoh Nyata)

Satu kesalahan dalam manajemen krisis bisa menghancurkan reputasi yang sudah dibangun bertahun-tahun. Riset menunjukkan bahwa kunci keberhasilan manajemen krisis terletak pada kecepatan dan ketepatan respons. Inilah mengapa rencana komunikasi krisis yang terukur dan terlatih menjadi pedoman wajib bagi setiap perusahaan. Manajemen Krisis, Apa itu? Manajemen krisis adalah serangkaian tindakan strategis untuk melindungi dan mempertahankan reputasi …

7 Pilar Manajemen Krisis & Kunci Keberhasilannya (Dengan Contoh Nyata) Read More »