Client Overview
ABB Indonesia is a technology company specializing in sustainable energy solutions. Mataya has collaborated with ABB Indonesia to develop comprehensive public relations and communication strategies that assist in conveying ABB's commitment to supporting industries, making energy efficiency accessible for all, and promoting ABB’s thought leadership in Energy Efficiency to support various industries and customers in Indonesia.
Objective
Empower ABB to assert its position as the foremost industry leader in energy-efficient technology within Indonesia, garnering recognition as the country's preferred employer while playing a pivotal role in driving the decarbonization of industries and championing climate action.
Implementation
Mataya Communications assisted ABB to position itself as Indonesia’s industry leader in energy efficient motion technology by creating personalized messages and content that resonate with specific audience segments, addressing the needs and interests of customers, partners, employees, and other groups of stakeholders. In addition to that, we establish a unified approach to PR initiatives to ensure consistent messaging, focus, and scalability across different markets. We believe that by fostering the strengths of ABB Motion Indonesia and its roles to the country’s net zero target achievement, while still leveraging ABB Motion's global presence in the PR efforts.
