Client Overview
PT Blue Bird Tbk. ("BIRD") stands as a prominent public company specializing in passenger transportation and a range of other land transportation services. With a robust presence, the company operates through 17 subsidiaries strategically located across 18 key locations in Indonesia. Since its inception, PT Blue Bird Tbk. has consistently demonstrated its commitment to excellence and innovation in the transportation sector. Notably, the company has been listed on the Indonesia Stock Exchange as a publicly traded entity since November 5, 2014, reflecting its position as a leader in the Indonesian transportation industry
Objective
PT Blue Bird Tbk. ("BIRD") stands as a prominent public company specializing in passenger transportation and a range of other land transportation services. With a robust presence, the company operates through 17 subsidiaries strategically located across 18 key locations in Indonesia. Since its inception, PT Blue Bird Tbk. has consistently demonstrated its commitment to excellence and innovation in the transportation sector. Notably, the company has been listed on the Indonesia Stock Exchange as a publicly traded entity since November 5, 2014, reflecting its position as a leader in the Indonesian transportation industry
Implementation
Mataya collaborated with Bluebird to craft a comprehensive PR strategy encompassing media relations, content marketing, and crisis management. Through a diverse range of services, we supported Bluebird across various projects, showcasing our commitment to enhancing their presence and reputation. A key focus was maintaining a consistent media presence, reinforcing Bluebird's dedication to sustainable transportation initiatives, including the launch of Bluebird Sustainability Vision, participation in the Ministry of Transportation’s EV Touring to 9 Cities, Bluebird Emission Test demonstrations, and collaborative events with business partners addressing sustainability issues. Mataya also played a crucial role in organizing the Bluebird Journalistic Competition 2022, fostering development and recognition within the media community. Beyond these activities, our efforts extended to strategic issues management and ongoing media relations to effectively manage and uphold Bluebird's reputation.
